Victim Support

Crosby were approached by Victim Support for a proposed solution for the new sunrise appeal due to begin Feb 16th. The proposed idea was to allow donations by text message, so anyone, anywhere could make a donation by simply texting into an advertised telephone number and the money raised would go towards the sunrise appeal.

Crosby worked directly with Nick Ross to record a friendly credit card donation line to allow donations for people without text messaging. Using BT's numbers and Crosby's infrastructure the high volume service was completed to satisfaction and is schedule for national television advertising in April.

Matt Wilson Managering Director of Crosby said, We quickly realised that this was not a small campaign, we helped Victim support open up a new revenue channel for donations by text message, it will accept huge volumes of donations with little effort now the infrastructure is in place. Once the adverting goes live in April on radio and television, that will be the real test. Working with Nick Ross was great, due to his experience, we recorded the script really fast and got it on the line within a day. His voice will guide people through the system so they can leave a donation by credit card without the need for a live operator.

Ken Madine Head of Fundraising at Victim Support said, The Victim Support Sunrise Appeal is the first nationwide appeal our charity has organised, so its success is very important to us. We want to make it easy for people to make a donation by providing them with as many ways as possible to give. We also want to show that we are making use of current technologies which support charitable giving. As people become increasingly comfortable with text and voice services we think it is vital to offer them alongside other more traditional forms of giving.

Crosby have provided invaluable help, advice and support in putting these services in place. Their online account management facility and statistics tool provide us with real time information whenever we want it, which enables us to track responses to the campaign on a daily basis. We are already discussing other innovative ways in which we could make use of text and voice services in our work with people affected by crime in the future.

Download this in PDf