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22nd November 2008
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MMS capabilities extended

Crosby have increased their MMS capabilities massively by adding an MMSC to their network today. Crosby have created their own MMSC that operates within their network to deliver pictures, ringtones, photos, and other media directly to mobile handsets.

Steven Wilson TD of Crosby says "There has been a lot of pressure on the operators from services providers over the last 12 months to get MMS working, however we still don't see any signs of them opening up their networks to create an MMSC, so simply we built one ourselves.

"This allows Crosby's customers to operate MMS with reverse billing on all tariffs and soon with MT billing hopefully to be launched next month so content over MMS can be billed using the SMS platforms."

Crosby Broadcasting, a sister organisation, have also launched an MMS to screen applications to offer the service providers with Sky channels to offer a service to its viewers were a photo can be taken from say a Nokia 7650 and within 10 seconds that photo is on a live TV channel for millions to see. Crosby provide themselves on this platform and hope to see this in the commercial market within the next few months.

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