Crosby Work With Mobile Crazy TV to launch channel

Crosby signed a deal with Mobile Crazy TV that was launched today on channel 691 of Sky Digital to provide mobile content, a content delivery platform, real time on-line statistics, premium rate billing for text and voice services.

Matt Wilson M.D explained – "Crosby has been working with MCTV for a while to help launch the channel with lots of content and a reliable delivery platform. We supply everything needed from the billing, content and delivery to the mobile users handset, to even submitting the content directly to the channel for customers to see and choose which items to buy. Crosby's reputation is built on exactly this. We provide a fast reliable service to our customers that is good value for money and as we own and manage all of our own infrastructure we have the power to compete against other providers."

Steven Wilson T.D. said – "We have supplied ringtones, logos, picture messages, group graphics, wallpapers, picture calendars, Java games and a whole lot more to give MCTV a competitive edge for the market they are dealing in. Many mediums that sell mobile content and papers do not have the edge over having a 'live' TV channel where the content can be changed within seconds. The real-time statistics package from Crosby tells MCTV how well the content is performing in terms of downloads, trends, favorite artists to seasonal activities, all logged and available in graphical form. This amount of flexibility allows MCTV to 'fine tune' the content advertised and helps to squeeze the maximum amount of revenue out of every bit of air time possible."

Peter Deacon, Interactive TV Manager who's dedicated team keep the content fresh reliable and streamed to the screen says" This is a unique opportunity for myself and the team to work on a 'live' TV station broadcasting to millions of people throughout Europe. Mobile Crazy TV is getting bigger and bigger all of the time and as we make more and more content available it is becoming one of the best mobile content TV channels available. With our help we will work with MCTV to make sure this is the number 1 channel for mobile content around.

Mobile Crazy TV is running on channel 691 which is broadcasting to millions of viewers around Europe and its viewers are increasing all of the time. The channel which was launched on the 10th November has been a great success. The channel has also built up many regular users texting, downloading and playing the games all available from Mobile Crazy TV.

Crosby are making available to MCTV some very exclusive content to the channel, including special calendars, exclusive games for the Nokia N-gage and games that can be played live on the screen.

Crosby are using the channel as a showcase for its latest and hugely successful newly released Java download system 5.5 that supports many more phones including 3G technologies, premium SMS billing, AVI file streaming, auto content moderation all with a real-time management and statistical interface.

Mobile Crazy TV also broadcast Teletext over the channel along with a 24hr Radio station advertising the channel, playing the latest music of all types of genres and promoting items of content on the channel. The sophisticated radio station is also linked directly with the screen so the article and song title is displayed on the screen in real-time to the viewers.

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