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If you're the owner or manager of a retail outlet, you'll be only too aware that in
today's increasingly competitive market, the need to explore new ways of presenting and
selling your products is vital to ensuring success.
As technology continues to advance, the attitudes and expectations of modern shoppers are
constantly changing. It is no longer enough to simply present your product effectively;
catching the attention of a customer and clinching a sale now requires a more sophisticated
and dynamic approach to promotion.
What if you could influence your shoppers not only through what they can see in your store,
but also through what they can hear?
Audio advertisements can reinforce the appeal of your merchandise, draw in potential buyers
with details of promotional offers, and even make customers aware of products which they
didn't realise you sold, complete with details of their locations in the store.
Traditionally, in–store radio stations were a luxury available only to large companies
with extensive outlets. With Retail Radio, Crosby has broken the mould: revolutionising
broadcast media by providing an effective and affordable product that allows retailers to
play the music of their choice, interspersed with personalised adverts, in their stores.
What's more, our advanced infrastructure means that, once installed, your radio station
practically runs itself, leaving your staff free to concentrate on their jobs.
Whether it's promoting a product, announcing special offers and volume discounts, or
simply playing relaxing background music, Retail Radio can help you convert a higher
percentage of opportunities into sales.
How it works
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We supply a small unit that connects your store to Crosby through a live internet audio
link.
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You provide us with details of promotional messages and the music you want to be played.
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We take care of the rest: from the programming of your station to the installation and
maintenance of the Retail Radio unit in your store.
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Once the system has been set up, we will begin streaming music, interspersed with your
customised advertising messages, from our data centre to your store.
Features
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Your own personalised radio station, branded with your company name or logo.
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Professionally recorded advertisements.
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Remote Management Software: Retail Radio comes with an advanced management
application that allows you to control every aspect of your radio station remotely. Its
features include:
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Playlist Management: Broadcast 'playlists' can be edited in
real–time, making it easy to add new commercials and songs to your schedule at
a moment's notice. Multiple playlists can be set up for different outlets,
allowing you to push regional promotions. Once created, a playlist can be remotely
uploaded to any Retail Radio unit at the touch of a button.
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Playlist Syndication: Any remote changes made a playlist are
automatically passed on to all Retail Radio units to which that playlist applies,
allowing the you to simultaneously refresh your radio output at multiple stores with
new promotional messages and songs.
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Broadcast Scheduling: Broadcast hours can be defined to coincide
with shop opening hours, and remotely altered for 'late shopping nights' or
splash–product releases (when people might be queuing all night for a new book
or CD release).
Benefits
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Affordable: For a one-off installation fee, you can enjoy the benefits
of a private in–store radio station indefinitely.
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Professional: A sophisticated alternative to both commercial radio
stations – which might play music less appropriate to your store, and CDs –
which require changing and can sometimes develop a loop, which can irritate your customers
and even result in lost sales.
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Flexible: Your broadcast schedule can be changed and new playlists
introduced at the touch of a button. Unique playlists for all your outlets can be created
and edited remotely. Include anything you like in your advertising messages, from details
of product ranges and item locations, to opening hours, special offers and sales periods.
With Retail Radio, the possibilities really are endless.
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Easy to use: Once setup is complete, we will handle the running and
maintenance of your station. Advertising messages and music can be added or removed from
the broadcast schedule in real time.
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Personal: Each Retail Radio unit is customised to suit the specific needs
and unique character of the buyer's outlet. This includes everything from the music
played to the accent and tone of the voice in which adverts are spoken.
Additional Benefits
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Take advantage of the engaging effect of music to raise the profile of your store and
draw in potential customers.
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Provide shoppers with an additional sense of security, and reduce the risk of crime in
your outlet.
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Put your customers at ease and improve their general shopping experience.
Application
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Any retail outlet.
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Shopping centres – generate a non-traditional revenue stream by charging the stores
surrounding a corridor or an open area a fee to advertise on your station.
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Public transport terminals – make a profit from otherwise 'dead space' while
customers are waiting for their transport.
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Any large working environment – you don't have to play adverts, a customised
music selection can prove more effective than a local radio station in relaxing and
engaging workers.
Cost
Prices vary. Please contact us for
a free quotation.
Interested? Contact us today to
find out more.
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