Audience participation is now widely recognised as one of the most effective ways for TV and
Radio broadcasters to cultivate consumer interest and encourage advertisers to invest.
However, enabling your audience to interact with a live broadcast can pose a number of
problems. Whether they're phoning in to join a debate, or just offer their thoughts on a
football match, getting callers on and off the air efficiently can often be a challenge.
With conventional systems, callers may be forced to wait on hold for long periods of time.
This often results in them becoming frustrated and hanging up, never to call again.
Crosby "Studio Text Call" eliminates this problem by allowing clients to text the
studio with a "keyword" (chosen by you), in order that they be called back by the
station at a more convenient time. At this time our system will automatically call both the
caller and the studio simultaneously, connecting the two lines.
Give your TV or Radio station a simple yet powerful, unique selling point, with an
innovative application designed to encourage more viewers or listeners to become callers.
How does it work?
- We provide you with a "keyword" of your choosing (this could be your
station's name, or the name of a programme/presenter), and a 5–digit shortcode.
-
Your presenter(s) will instruct viewers that to get on the air, they simply need to text
the keyword to the shortcode, and then wait for a call from the station.
-
Crosby's system automatically calls both the texter and your main studio number at the
same time, connecting the two lines and putting the texter on hold (giving them the
impression that you have called them directly). We can play promotional information, music
or presenter messages while the texter is waiting to be connected to your studio.
-
When ready, you complete the connection, putting the texter on the air, just as you would
have done had they called in directly. The only difference is that they get the impression
that it was you who rang them.
Benefits
-
Call back each and every listener, and place their details on your regular switchboard
just as if they have rung in directly.
-
Set a studio threshold limit, so that once a certain number of people are waiting on hold,
any subsequent texters will be sent a text message stating that they will be called back
shortly (rather than putting them in a queue). This will save you call charges, and mean
that your participants will not have to wait on hold for unrealistic lengths of time.
-
Add optional features such as call queuing systems, or let participants listen to the
station's radio output while they are waiting.
-
Save your presenters/producers valuable time calling people back.
-
Set a "callback" spend budget per show, day, night, week or month, to ensure
that you are always in control of your expenditure.
-
Control all aspects of the call back system through an admin screen, from setting
threshold limits to barring numbers of callers who have used obscenities.
-
System can be customised to your TV or Radio station's exact requirements.
Application
"Studio Call Back" is an extremely flexible product that can be put to a variety of
uses, including:
- Competitions.
- Talk Sport events.
- Rant lines.
- Live on–air conferences between callers.
Extra Features
-
Premium Billing:
If you want to charge your viewers/listeners for each time they are called back, you can
implement a premium billing service, whereby they will be charged a preset amount (specified
by you) from which you will receive a share of the revenue.
-
Free Texting:
Alternatively, operate a free text number instead (available with most networks), allowing
your listeners or viewers to text in for free, with your company picking up the bill.
Demonstration
Please contact us to arrange a free demonstration.
Price
Setup: £699.00 +VAT
Ongoing costs: 20p per minute during peak times. 10p per minute off peak (for all UK mobile
networks).
Calls are charged on a per second basis. Cost per min is to UK mobile telephone networks only
(Vodafone, 02, T–Mobile, Orange, Virgin and Three). For pricing for other numbers/
destinations please contact our sales team. Peak rate is defined as 08:00hrs to 18:00hrs
Monday to Friday, off-peak as all other times. Please see our terms and conditions of business
for further information.
Interested? Please contact us for more information.
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